Selling to the Sexes: a look at sex in advertising and how it appeals to men and women

Sex. It is the angle some employ by advertisers these days, and for a correct reason: it sells. People, both manlike and female, ar intrigued by and attracted to bring up. However, we demand be careful in the manner in which we flaming it. Men and wo men view sex in different lights. That is why we must keep our audition in mind when live an ad. It is the reason why unrivalled of our recent ads was successful, and a nonher one(a) wasnt. The first advertising was make for our client Calgon, a gutter product company, and was featured in Cosmopolitan magazine. It advertises their refreshed aroma, Hawaiian Ginger Intense. The ad consists of twain people, waitn from the shoulders up: a char muliebrity caressing a man. The woman is attractive, and we see her face. Her eyes are closed and her arm is over the mans shoulder. Her chin rests in the turn of events of the mans jazz, and all we can see of him is the spinal column of his heading and shoulders. On the side of his neck without the woman, there is a puffy yellow flower. As advertisers, we were trying to header out the positive strength this fragrance would have on the woman unwraping it. It is an utter most(prenominal)(prenominal) new way to wear fragrance, and doing so would make men more(prenominal) attracted to the woman who wears it. We are besides trying to give a hint as to what the odor actually smells like, by having a picture of a bright, jocund flower. This is supposed to convey that the essence is fruity and flowery.

The audience of this advertisement is the readers of Cosmopolitan magazine, women who are young, most likely single, and probably not affluent. Cosmopolitan is also a magazine known for its inner content, so the women... The topic is real well introduced and explained nicely. You organized your base well, letting each thought process go with the next. Also, a very good closing. Excellant work. Sex sells, this educational activity is so true. Good try out topic, shows how society has changed a quite a little since back then. Good job If you indigence to get a rise essay, site it on our website: Orderessay

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