Case Study Of Southwest Airlines:

CASE STUDY OF SOUTHWEST AIRLINES: The Airline Industry The belligerent purlieu in which southwesterly operates can be subdivided into different value-added stages, thickening and service segments, and competitor groups. Airlines engage in several value-adding activities. These lie with aircraft procurement, aircraft maintenance, reservation systems, schedule and route planning, in-flight services, and after-flight services. Competitors may differ in their involvement in these activities. For example, Southwest performs some in-house maintenance plainly offers no post-flight services. By contrast, American Airlines owns and markets its own reservation system, and Allegis, as United Airlines was known briefly in 1987, at angiotensin-converting enzyme beat operated a car rental agency (Hertz) and ii hotel manacles (Hilton and Westin). Airlines compete for three primary types of customers: plump agents, embodied travel managers, and individual travelers. The two major categories of passengers be unfilled travelers, who head for the hills to be quite price-sensitive, and business travelers, who are more than interested with convenience. To satisfy the different needs of some or in all of these groups, airlines present a wide variety of services, depending on their strategy.

Southwest Airlines Mission and Objectives Southwest Airlines missionary station focuses to an unusually large spot on customer service and employee commitment. According to its one-year report, the mission of Southwest Airlines is dedication to the highest quality of Customer helper delivered with a sense of warmth, friendliness, individual primp, and Company Spirit. Indeed, Southwest proudly proclai! ms, We are a company of People, not planes. That is what distinguishes us from separate airlines and other companies. In many a(prenominal) respects, the vision that separates Southwest from many of its competitors is the dot to which it is defined by a unique fusion with, and pride in, its employees. As stated in its Annual draw: At Southwest...If you want to get a full essay, erect it on our website: OrderEssay.net

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