Nestea: a Study of Consumer Behavior, Marketing Environment & Pricing Policy

An Overview of the teatimetime leaf Market The pieces passion for afternoon tea has always been overwhelming. Through its ethnic and health appeal, tea has incur less of a insobriety for the rich and to a greater extent for the masses. So wherefore do spate prefer tea? To the cessation, that for many, there never passes a twenty-four hours with show up having a cup of tea. The answer lies in its benefits and ease of availability. During winters it displace warm wholeness up, and during summers ice tea refreshes one. Moreover, herbal tea helps in curing illness and sometimes is considered more efficacious than medicines. Today, tea is the worlds second most fashionable drink (after water). Its light-colored to make, affordable and one of the fastest maturation beverages (6.5% over 5 classs). Because of the extremely proficient mart, the business of tea has become one of the most enriching and bright. There are in the main two types of tea, crank tea and sizzl ing tea. India is worlds largest tea-drinking nation and 70% of the tea produced in India is consumed in here itself. The intact overturn of the India tea market is around 10000 crores per year and since emancipation its production has freehanded over 250% and land used has departed up by 40%. This labour intensive tea industry this instant employs over 1.1 million workers and generates income for another 10 million tidy sum approximately. Women constitute 50% of the workforce.

correspond to the provisional data of Tea board of India in 2011 total of 856 Million kgs of tea was consumed. However, the per capita economic consumption of tea in India remains a modest 718 grams per soul every year due to the large population! old bag and senior high poverty levels. It is clear that in our part of the world good deal prefer tea to a great extent merely it is mostly the tea with added milk in it and which is generally hot tea. The introduction of Ice tea was much later(prenominal) than that of the hot tea. Indian Beverage Industry Indias population directly is more than 1.15 billion. According to estimates, by 2030, Indias population is anticipate to be around...If you want to get a full essay, lay out it on our website: OrderEssay.net

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